Ethos

We use Neuroscience, Art/Being and Business tools to help you find your Leadership Identity which will elevate you to a new normal.

We value Profit as the “blood of any business” and choose openness, diversity and change over closure, intolerance and building the walls that separate us. We all have built various walls in our lives. One such imaginary wall is the one that separates our private and business self. No such walls exist; we are the same in both domains of our lives. Any leadership development therefore starts with self-awareness and discovery of your unique gifts as well as your wounds. Only people who have understood their vulnerability and their unique superpowers and talents can lead with charisma.  

The second such wall is between Science and Business. We are part of the same system. If business does not take into account what neuroscience discovers about the human brain in terms of well-being and motivation, and if business pretends not to know about global warming, sooner than later all the millions business can make won’t preserve an evolving future for our children.  Only leaders who understand how the human brain works and its implications for motivation, learning and resilience can be inspirational over a sustainable period of time. 

Finally, the third imaginary wall is between Art and Business, the illusion that somehow doing right, creating beauty and doing good for others is a separate world from our normal life. It is part of charity, PR and marketing, a luxury we do on weekends or when we reach insane levels of wealth to free us from daily concerns.

We believe that only leaders who care about sustainable well-being can be effective in leading teams to exceptional results. You are one human being with a professional and private identity. Your Best Self includes both and in order to be in your Zone of Genius you need to integrate Beauty, Meaning, Professional Knowledge and your Senses.